In association with evaluation consultant Tanya Beer of the Center for Evaluation Innovation, RK Evaluation & Strategies developed and delivered a series of five webinar trainings on advocacy evaluation to grantees and partner organizations of the Missouri Foundation for Health. Topics included an Introduction to Advocacy Evaluation; Building Relationships with Decision-Makers: Tracking Champions; Making Media Tracking Meaningful; Measuring Message Resonance and Public Will; and Coalition Building and Grassroots Mobilization. We also delivered individual technical assistance to grantees, reviewing and offering feedback on evaluation plans, intended outcomes, and data collection tools.